Working for good, fair and wholesome food
Big dreams cannot be accomplished alone: we rely on the help of many friends who share our commitment to real food. After all, food is more than just a commodity or a source of profit: it is an enjoyable experience we can all share.
We therefore promote activities and events that encourage sharing, conversation and the joy of being together. Understanding the value of food means understanding the importance of pleasure, appreciating a diverse range of recipes and flavours, recognising farms and farmers, and respecting the rhythm of the seasons and ingredients.